7 Ways Technology is Improving Flower Delivery Services

Distributing flowers around the world is not easy, because they are delicate works of nature, which require appropriate conditions for storage and care. As with many things, we can be thankful for the delivery of flowers, technology, communication, and advanced methods of distribution, online ordering, and availability across many parts of the world.

The coronavirus has left many families separated in different cities, countries, or continents. This condition lasts for almost two years and although it seemed to us that time could stop; it is actually flowing. People meet soul mates even in conditions of a pandemic, get married, have children, graduate, get a job promotion, but some of these events are far from the eyes of loved ones.

This is why the need for international flower delivery is emphasized, which takes place in different ways – for example by ordering and distribution in special conditions or by contacting a flower shop that is closest to the one who should receive the flower arrangement. Any scenario is already possible, for example sending flowers to India from USA, which are countries on different continents. In fact, India is a country where this business is really “blooming”, and it is very easy to find flowers delivery in India that will suit your requirements.

There are many ways in which technology affects every industry, even the florist, and for such a business to successfully implement innovation, it is necessary:

Img source: unsplash.com
  1. Website with a nice design

The visual is what will attract people and make them stay in your online store and take advantage of the services you offer. One of the better ideas is to include a blog section where you will publish content related to your business, interesting facts about the language of flowers and the message it conveys, as well as sharing success stories from clients. Of course, for all this to be possible, you must have an optimized site design, as well as meet the minimum required speed, because no one wants to wait a long time for offers to open.

  1. Always there for consumers

An online store should always have customer support so that you can deal with problems that customers may have with your service. That way, you are available to them, to their orders, and of course, you gain their trust, which is crucial for the development of a successful business in this industry.

  1. Various payment options

A legitimate and trustworthy system should offer more than one method of payment. One of the options is the direct payment with the help of a card, which you will enter when ordering. With that, the product and the service will be charged. However, some services also allow door-to-door payment when the product is delivered to the recipient. Of course, digital wallets and even cryptocurrencies go into a lot of the game, which is great knowing that we have more than one open option.

Img source: unsplash.com
  1. Overcoming the physical barrier

Flower distribution companies are a lifeline. This way the physical barrier we have due to the location is overcome, so it is possible to literally order for someone else and know that it will be delivered on time. Of course, traditional florists will continue to exist, for those who want to see the bouquet, touch it, smell it and take it where it needs to be. But online services are booming and their great progress over the years must not be overlooked. Some of them even have phone applications, in addition to a website, which makes it even easier to buy from them.

  1. Easier inventory management

When you are seriously committed to your business, it is a good idea to integrate all systems and update your availability data regularly. First of all, with enough realistic photos of your arrangements and the full offer, you will keep the consumer’s attention. Then, it is good to always notify when a product is out of stock, as well as to give them the option to be notified when it is available again. On the one hand, this requires inventory management from every possible aspect, which means more work, but on the other hand, it makes your business transparent and accessible, without having unpleasant situations with customers.

  1. You won’t use too much paper

Each order is recorded electronically and you can extract an invoice from it and save it, without having to print and make additional waste due to the paper. Waste from flowers is organic and biodegradable, but you must also manage to package wisely and use as little plastic and materials as possible that do not decompose easily. However, you must keep the documentation electronically and always have a backup of each invoice, so that you and your customers can be protected.

Img source: unsplash.com
  1. Increased sales

When you offer enough options, it is normal for customers to choose you over those who are more limited. What is crucial? Always be transparent and honest in what you can offer. Renew the offer according to the stock. Be available to customers when they have questions and difficulties. Manage social networks properly and always report changes in a timely manner. Buyers are likely to call everyone who looks appropriate if there are only a few. Fair communication between the two parties is crucial for the business to flourish – literally.


Technology, but also demand and supply, make a local business a chance to grow on a global scale. The floriculture industry is one of those where we will meet many such successful examples. More and more florists are deciding to take bigger steps in their availability to others, to partner with similar businesses, or to open their own stores in many parts of the world. Every approach is right, as long as it brings enough profit, but also when it satisfies most of the market. Therefore, they are a positive example from which new things are worth learning.

So, if you want to send flowers to Europe, and you are in Australia, it is quite possible and easily feasible, if you know the right way and works with the right professionals.